Customer Data Supression
Download

DQ for Excel matches and verifies your customer records against multiple Preference, Deceased or Gone away registers. (Note: UK Data only at present)

Marketing to the deceased, gone away or anyone on who has registered not to be called by phone, is brand damaging, a waste of marketing spend and will impact on campaign performance.

Quickly identify and remove deceased, gone away and no way individuals from any UK customer data with simple data suppression, ensuring you avoid causing distress to the deceased’s relatives, as well as suppressing unwanted telephone calls which saves time and money by eliminating wasted outbound communications.

That,Is,How,It,Works.,Smiling,Businesswoman,Experienced,In,Work

Suppress Use Case Examples

Suppress allows you to identify when people are deceased, gone away, or have expressed a preference not to be contacted. 

Deceased
Deceased Person

Identify is a person is deceased. When found, the record is flagged for suppression with a confidence score. 

Input Output 
Title Given Name Family Name* Address line 1 Address line 2 Address line 3 Town County Postcode* Country Identifier – ISO 2* Status Confidence 
Mr John Smith 123 Fake Street Block 1 Fakeland Fake Town Fakeshire AB12 3CD GB Suppressed 100 
Mrs Jane Smith 123 Fake Street Block 2 Fakeland Fake Town Fakeshire AB34 5CD GB Suspect 90 
Gone Away
Gone Away Person

Similar to Deceased, identify is a person is no longer at the address on record. When found, the record is flagged for suppression with a confidence score and a new address added for the contact where possible. 

Input 

Title Given Name Family Name* Address line 1 Address line 2 Address line 3 Town County Postcode* Country Identifier – ISO 2* 
Mr John Smith 123 Fake Street Block 1 Fakeland Fake Town Fakeshire AB12 3CD GB 

 

Output 

Status Confidence 
Suppressed 100 

 

Output with the new address?’ 

Status Confidence New Address Line 1 New Address Line 2 New Address Line 3 New Postcode New City New County Date of Move New Title New Given Name New Family Name 
Suppressed 100 123 Real Street Square 1 Realand WX12 3YZ Real Town Realshire 01/01/2021 Mr Paul Jon 
Phone
Phone

Identifies and flags companies and individuals in the UK who do not wish to receive unsolicited sales or marketing calls. 

Business Benefits of Customer Data Suppression:

Enhanced customer insights
Cost savings
GDPR regulatory compliance
More effective targeting for marketing campaigns
Reduced churn and increased retention of existing customers
Positive brand image

Why Suppress Data in Excel?

Responsible Marketing Practices

DQ for Excel aids in verifying customer records against various Preference, Deceased, or Gone Away registers (currently applicable to UK data only). Avoiding marketing to deceased or opted-out individuals is essential to prevent brand damage and unnecessary expenditure.

GDPR Regulatory Compliance

Complying with GDPR regulations is imperative. Data suppression helps in adhering to regulatory requirements, reducing the risk of non-compliance.

Reduced Churn, Increased Retention

By respecting preferences and avoiding distress to families, customer trust strengthens, leading to reduced churn and increased retention rates.

Cost Savings and Efficiency

Avoiding marketing to ineligible or opted-out individuals saves marketing spend, ensuring resources are allocated efficiently towards receptive audiences.

Solutions

Company

Person

Phone

Resources relating to Suppression

Install DQ for Excel within minutes for complete control over your customer data.

This is how easy it is:

Make an Enquiry

Product and account support