This is how easy it is:
Warning: Undefined array key 1 in /home/customer/www/dqforexcel.dqglobal.com/public_html/wp-content/themes/Eldo/template-parts/flexible/calltoaction.php on line 63
The data delivered through DQ for Excel’s MarketBase functionality, is designed to help our clients target businesses that may be interested in their products and/or services.
MarketBase, built upon Experian’s BusinessView data, delivers aggregated from over 20 trusted data providers to ensure you market your products and services to business-to-business (B2B) prospects and customers who need what you offer.
Typically, the data used is the name, address, and contact details of organizations. This helps our clients with their direct marketing whether via direct mail, phone, or email marketing campaigns.
Sometimes we use this data to market our own products and services. To be clear, the personal information that we use in this capacity is always linked to the businesses with which they are associated.
The Privacy and Electronic Communications Regulations (PECR) which work alongside the GDPR and govern marketing activity using electronic means such as email, phone, and text do not apply to the activities DQ MarketBase performs.
It will however apply to our clients who use the data we provide to them for marketing purposes by electronic means.
Under PECR, email marketing to non-limited businesses requires consent which under the GDPR needs to be specific to the organisation that will send the email.
Our suppliers are unable to gather this consent and so for this reason, at this time, we will not be supplying email addresses on non-limited businesses.
However, we will still be providing emails for contacts within corporate/registered businesses on the basis they are only used for marketing of B2B products and services, and the DMA Code is followed which includes providing a clear unsubscribe option and then screening future campaigns against the unsubscribe list.
A new ePrivacy Regulation is being worked on which will replace PECR and we will keep this area under review.
The General Data Protection Regulation is European Union legislation that updates and strengthens data protection law across the EU.
Much of GDPR is built on existing data protection laws and principles, but overall has an intention to improve trust in digital services and to give consumers more control of their data. Transparency is perhaps the key principle behind GDPR – an obligation on all organizations to provide clearer information about what happens to data, and enhanced rights for individuals to challenge and, in some cases stop, the processing of their data.
All information relating to an individual within a business such as an employee’s email address, a contact telephone number, or any attribute of a sole trader business is personal information.
When it comes to personal data, at its heart the GDPR is about treating individuals fairly, being transparent and, ultimately earning their trust and confidence.
However, establishing trust is the main prerequisite for us all when we consider sharing our data. It’s clear that as individuals we think that transparency around how this data will be used is key to engaging in information exchange with organisations.
To earn your trust we know that at all times, it is our responsibility to respect any personal data we hold– to do the right things with it, to protect it, to manage it, to look after it on your behalf, and to make it easy for you to tell us not to use your data for marketing purposes.
This is how easy it is: