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Providing a personalised experience is essential for businesses looking to stand out and build lasting relationships.

One key aspect of personalisation is the correct formatting and spelling of names and salutations in customer communications. By personalising your communication, you demonstrate care, build trust, and enhance professionalism.

Customers appreciate the extra effort, leading to stronger connections, improved engagement, and ultimately, higher levels of customer satisfaction.

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Business Benefits of Improving Personalisation

Enhanced Communication
Personalisation and Segmentation
More Effective Targeting and Lead Generation
Better Tailored Marketing Campaigns
Higher Email Open Rates
Cultivation of Advocates

Ensure the correct formatting and spelling of names and salutations in customer communications.

Bulk cleansing allows you to choose from and perform a series of actions to improve the quality of a your data about a person.

Person Cleansing Capabilities:

Format

Feature - What is it

Refers to the correct casing of First (Given) and Last (Family) names to ensure they are consistent according to established conventions.

Benefit - What does it do for you

Name formatting is particularly important in databases, official documents, communication systems, and other contexts where names are recorded and used.
Derive

Feature - What is it

Obtains the typical gender (Male, Female or Unknown) using the First (Given) Name of a record.

Benefit - What does it do for you

Fills missing gender information, allowing for better segmentation and personalisation through salutation generation.
Enrich

Feature - What is it

Refers to the process of enhancing or adding value to a companies contact data, information, resources, or capabilities.

Benefit - What does it do for you

The benefits of data enrichment include improved decision-making, enhanced customer insights, effective marketing, competitive advantage, risk management, innovation, operational efficiency, personalised customer experiences, and the promotion of a data-driven organisational culture.
Compare

Feature - What is it

Refers to the process of Intelligently comparing customer data field values to determine their % similarity.

Benefit - What does it do for you

Helps with the % certainty of similarity between data field values for better certainty when matching values.
Transform

Feature - What is it

Refers to the ability to transform Given Name data (Abbreviate, Elaborate, Exclude, Normalize, Transliterate) in 5 spoken languages, (EN, FR, DE,  IT and ES).

Benefit - What does it do for you

Standardise Person names so to a consistent format for better display, querying and market segmentation.
Acquire

Feature - What is it

An ability to query and build a list of new or look-alike marketable Contacts at selected B2B Companies.

Benefit - What does it do for you

Expands the marketable audience of Contacts for more targeted marketing and better business results.
Refresh

Feature - What is it

Refers to the process of refreshing or adding value to the employees data, information, resources, or capabilities.

Benefit - What does it do for you

Refreshed Contact data enables companies to maintain their data to ensure it is GDPR Compliant, personalised and fit for use.
Congruence

Feature - What is it

Refers to alignment checking between an emails local part (the bit before the @ symbol) and the first and last name on a record.

Benefit - What does it do for you

This identifies any dislocation of person name and email data, often caused during error prone data migrations or integrations, to avoid any email send embarrassment and potential for brand damage.
Suppress

Feature - What is it

Deceased and Gone Away suppression involves identifying and flagging records of individuals who have either passed away or moved away from the recorded address.

Benefit - What does it do for you

Improved data accuracy, efficiency, cost savings, respectful communication, and targeted outreach for better engagement.

Install DQ for Excel within minutes for complete control over your customer data.

This is how easy it is:


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